Quantcast
Channel: Exchanges » marketing innovations
Browsing latest articles
Browse All 16 View Live

China-Focused Virtual Issues Promote Social Science and Humanities Journals

Working together from offices in Boston, Melbourne, Oxford, and Singapore, Wiley editorial and marketing colleagues in the social sciences are collaborating on a series of online-only “virtual” issues...

View Article



Infographics – what you need to know

Visual communication is nothing new – prehistoric man scrawled on the walls of his cave sharing stories, information and warnings to others. It continued to play a vital role in day-to-day-life, as...

View Article

Marketing Outreach in China: A Spotlight on the Wiley China Blog and Virtual...

With the development of the Chinese economy and heavy investment in R&D by the government, Chinese researchers and authors are encouraged and driven to publish more and better papers in...

View Article

Wiley partners with Kudos to help authors optimize article impact

Last week, Wiley announced a new partnership with Kudos to enable authors to measure, monitor, and maximize the usage and impact of their published articles, by providing a new way for them to use...

View Article

BlueJC: post-publication peer review for an international network

At the beginning of 2014, Twitter had 645,750,000 active registered users, with 135 000 new users signing up every day. The number of active Twitter users every month is around 115 million, and 43% of...

View Article


Using reader engagement to commemorate World War I

Using reader engagement to commemorate World War I Wiley’s marketing teams are continually looking at ways in which we can better engage with our customers.  Lately, we’ve been trying to transform some...

View Article

Using video abstracts to promote readership

Using video abstracts to promote readershipBefore Google, Facebook, Twitter, and YouTube, there was the printed word.  Most of us learned new information, shared our ideas, promoted our research, and...

View Article

Why Academic Publishing Needs To Get More Social

Why Academic Publishing Needs To Get More SocialWrapping up this week’s coverage of Wiley’s Executive Seminar is another post by keynote speaker Scott Lachut of PSFK.  Next week we’ll feature one more...

View Article


Data with a soul: the top 6 things we learned at The Market Research Event

Data with a soul: the top 6 things we learned at The Market Research EventHarnessing influence, creative storytelling, and flipping the fundamentals were key themes at The Market Research Event (TMRE)...

View Article


Finding the right fit for your research: a Q&A with Ben Mudrak of Research...

Finding the right fit for your research: a Q&A with Ben Mudrak of Research SquareWith the ever-increasing number of journals out there, it can be tough to determine where to submit your research....

View Article
Browsing latest articles
Browse All 16 View Live




Latest Images